Alibaba font

image of the official Alibaba font

The Alibaba font that is used in the official logo for the Chinese e-commerce website is a typeface by the name of Univers. It was designed and created by a font author called Adrian Frutiger.

The color scheme of Alibaba’s logo was changed from dusty terracotta to a dazzling orange after it underwent a redesign in the 2010s, giving it a more dynamic and forward-thinking appearance. The logo’s primary focus is the lowercase letter “a” with a face image inside. It is purported to be the expression of a happy customer. At the very least, the individual has a beaming smile. The black contours on the front were removed, and the emblem was refined.  Smaller letters spelling out “” appear below the symbol. The first letter of the website’s name is displayed in a bold font, while the word “com” is displayed in a regular-weight typeface. Linotype Univers Com font for “Alibaba” and Regular Pluto Sans lettering for “com” are combined in the Alibaba logo.

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About the Alibaba branding

Chinese multinational tech company Alibaba Group Holding Limited, famously known as Alibaba, specializes in e-commerce, technology, retail, and the Internet. Established on June 28, 1999, in Hangzhou, Zhejiang, it offers e-payment services, shopping web crawlers, cloud services, as well as business-to-business (B2B), consumer-to-consumer (C2C), and business-to-consumer (B2C) marketing assistance via web portals. Alibaba is among the most prominent retailers and e-commerce firms in the world. It was additionally listed as the fifth largest AI-powered company in 2020.

Categories: Business Fonts , Professional