The Audi font that is used in the official logo for the German vehicle manufacturer is a custom designed sans-serif typeface by the name of Audi Type. It was designed and created in-house by two font authors from within the Audi Design Team – these are Paul van der Laan & Pieter van Rosmalen.
Audi is a German luxury vehicle manufacturer and the younger sibling of the Volkswagen group. Cars are produced in 9 different facilities worldwide. The history of Audi can be traced back to 1909, and the beginning of the modern era can be seen in the 1960s. The four interlocking rings symbolised the merger of four automobile manufacturers based in the German state of Saxony: Audi, DKW, Horch and Wanderer became Auto Union AG. Its name is derived from the Latin translation of the founder’s surname, August Horch. Horch translates to “listen” in Latin.
A unique aspect of the Audi logo is its use of red coloration, which adds to its rugged and memorable appearance. Additionally, the logo is written in lower case, besides the first letter, and it is typed in a Sans Serif font, making the logo appear more approachable to the average person. Moreover, the logo incorporates the image logo of the company, with the four circles intersecting one another, resulting in a more easily recognizable logo.