Last Updated: 14 November 2022
The Casio font used in the official logo for the Japanese consumer electronics company is a sans-serif typeface by the name of Eurostile. It was designed and created by a font author by the name of Aldo Novarese in 1962.
About the Casio brand
With its headquarters in Shibuya, Tokyo, Casio Computer Co., Ltd. is a world-renowned multinational electronics manufacturer. Its products include scientific calculators, cameras, cellular phones, electronic musical equipment, and digital and analog watches. Casio was founded in April 1946 as “Kashio Seisakujo” by Tadao Kashio, an engineering expert in fabrication technology. In 1957, Casio introduced the very first predominantly portable electronic calculator. The company was an initial digital camera pioneer, creating several inexpensive home electronic devices for musicians and the world’s first mass-produced digital watches in the 1980s and 1990s.
Casio Logo & Font
The redesigned Casio logo from 1972 had perfect text balance and rigidity, thanks to the use of a bold modern sans-serif typeface such as Microgramma Bold font. The square sans serif type in the Casio logo is comparable to Eurostile Bold Extended; however, if you look carefully, you’ll recognize that its “A” is subtly different, looking like the “A” in the Microgramma font. The capitalized inscription in a brilliant and dramatic shade of blue looks strong but beaming on a white background, giving the impression of competence and consistency. The primary color of the wordmark is blue (PMS 293). When the logo is combined with the manuscript “The unexpected extra”, red font color is also used.