Caterpillar font

image of the official Caterpillar font

The Catepillar font that is used in the official logo for the engineering equipment company is a classic sans-serif typeface by the name of Helvetica. It was designed and created by a typography design team that included: Max Miedinger and Eduard Hoffmann.

The official Catepillar logo uses the BOLD version of this font. To create the final look, the logo design team then overlayed a Yellow triangle symbol. The yellow color is significant as this is the color that is used on all of the machinary used by the company.

The Helvetica font is free to use for all personal uses only. For any commercial use, you will need to contact the font author to arrange details for a font license. Presented below is a preview image of this font to give you an indication of what it will look like once you’ve downloaded and installed it on your computer system:

You can download a free copy of the Helvetica Font Family (for personal use) using the download button that is presented below.

Caterpillar font & branding

Caterpillar Inc. is one of America’s longest running equipment manufacturers with a history leading all the way back to 1925 America. Starting small, Caterpillar Inc was born from a merger between Charles Holt and Daniel Best in the town of Peoria, Illinois. The main focus for the company at the time was providing farming equipment to farmers, replacing manual farming equipment with steam-driven machinery. The big breakthrough for the company happened when they replaced wheels on farming machinery with tracks, making the machinery crawl like a caterpillar. It’s innovations like these that helped Caterpillar Inc. stay on top of the equipment manufacturing industry, expanding their range of products yearly.

Typeface used in the Caterpillar logo

Caterpillar Inc. ‘s logo fits very well in the equipment manufacturing industry because of it’s stern and durable look. The typeface used is a bold sans serif font with an emphasis on tight corners and blocky edges, avoiding unnecessary curves to show a sense of durability. Instead of using the entire company’s name on the logo, Caterpillar Inc. instead uses “CAT”, making the logo easier to use for branding and increasing brand retention among customers. The addition of a bright yellow triangle gives the logo a much needed pop of color while also representing the company’s iconic yellow-colored machinery. This black text also works in the logo’s favor, making the logo pop when placed a yellow background increasing visibility.


Caterpillar font generator

Use our free Caterpillar font generator tool below to create your own custom design logo or image. Enter your text, select a font, choose a font size, and pick your favorite colors. Hit the Generate button and your logo/image is created and ready to download.


Categories: Business Fonts