Last Updated: 14 November 2022
The Domino’s font that is used in the official logo for this well known American pizza restaurant chain is a typeface by the name of Futura. It was designed and created by a font author known as Paul Renner in 1927.
About the Domino’s brand
Domino’s Pizza started out its life as a small pizza restaurant in Eastern Michigan, originally founded in the 1960s by Tom Monaghan. Although Domino’s Pizza is now a household name for pizza lovers, the company’s beginnings were more than humble. Starting with only one store, the company separated itself from all the other pizza restaurants by ensuring that pizzas were fresh out of the oven each time you decided to order out. This brand philosophy was furthered when Tom Monaghan sold the company to Bain Capital Inc. who made use of the additional capital to improve pizza delivery channels making them as accessible as ever. Carrying this brand philosophy, Domino’s Pizza has expanded internationally and now boasts more than 18,000 stores internationally.
Domino’s Logo Typography
The logo for Domino’s Pizza makes amazing use of its namesake: the domino. The domino logo isn’t only iconic and easy to read, but it also references the first three branches that Tom Monaghan had when the pizzeria took on the name. The logo is also accompanied by the pizzeria’s name in a sans serif Futura typeface. First designed by Paul Renner, Futura is known most for its consistency in letter thickness and shape. Using this font gives Domino’s Pizza a more homegrown and grounded look. The logo uses a colorway combination of blue and white with a pop of red for brand retention.
Categories: Famous Fonts , Food Fonts , Professional Fonts