The EA Sports font that most closely resembles the official logo for this publisher of sports video games is a typeface by the name of EA Sans. It was designed and created by a font author called 538Lyons. An interesting detail about this font is that it was created usined the Fonstruct typography design tool.
EA Sports is an Electronic Arts division that creates and publishes sports video games. Initially, an Electronic Arts marketing ploy mimicked real-life sports channels by labeling the company “EA Sports Network” (EASN). Using images or endorsements with authentic commentators like John Madden, it quickly developed into a sub-label, producing game franchises like NHL, NBA Live, Madden NFL, and FIFA. All EA Sports games started with a stylized 5-second video presenting the brand and its tagline, “It’s in the game,” for many years since the brand was founded in 2003.
The 2020 redesign gave Electronic Arts’ graphical online persona a sharp, modern appearance. The inclusion of the lettering and the fresh color scheme—coral red on white—made the logo appear bright and, thus, added distinctiveness, even though it is entirely based on the original monochrome version. The robust sans-serif “Electronic Arts” inscription is placed on the right of the solid coral circle with a stylized white monogram. The monogram’s sharp edges are balanced by the logotype’s simple, straight lines, giving the badge’s circular shape more self-assurance. Additionally, the word “Sports” appears in the EA Sports logo in a different typeface, a custom square sans serif known as EA Sans Bold.