Folklore font

image of the official Folklore font

Released a few years ago now back on July 24, 2020, Taylor Swift’s album “Folklore” marked a departure from her pop roots, embracing a more indie, folk, and alternative sound. The album received critical acclaim and commercial success, featuring hit tracks like “Cardigan” and “The 1,” and explored themes of nostalgia, introspection, and storytelling.

The typography of Taylor Swift’s “Folklore” album logo utilizes the IM Fell DW Pica font, created by Igino Marini. This font captures a vintage aesthetic with its serif features, setting a tone that aligns with the album’s introspective and storytelling themes. The font weight is moderate, striking a balance between bold and regular, which adds to its versatility and readability. The overall style of this font-family is neither overly formal nor casual, providing a flowing, narrative feel that complements the album’s musical direction. For graphic and web designers interested in capturing a similar ambiance, employing IM Fell DW Pica can add a layer of depth and nostalgia to their work, making it an excellent choice for projects that require a timeless yet contemporary expression. Note: the regular and italic variants of this typeface are included in the download file below.


Folklore font generator

Use our free Folklore font generator tool below to create your own custom design logo or image. Enter your text, select a font, choose a font size, and pick your favorite colors. Hit the Generate button and your logo/image is created and ready to download.


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