image of the official PANDORA font

The Pandora font that is used in the official logo for the Danish jewellery designer and retailer is a sans-serif typeface by the name of Optima. It was designed and created by a well known font author known as Hermann Zapf in 1958.

Pandora company and font design

Founded in 1982, Per and Winnie Enevoldsen transformed a local Danish jeweler into an international jewelry company that sells its products in more than 100 countries. The company expanded rapidly from a Scandinavian position into an international marketing and sales platform, primarily through third-party distributors and strong production capabilities in Thailand. PANDORA’s mission, both then and now, is to inspire women worldwide by providing them with high-quality, hand-finished, contemporary, and genuine jewelry at affordable prices, encouraging them to be themselves. PANDORA celebrate these moments. Women have unique stories to tell – a collection of special moments that make them who they are.

Typeface used in the Pandora logo lettering

The Pandora logo flaunts an elegant purple and white theme, written in a sleek sans serif typeface and adorned with a small crown with three parts. The word Pandora is written in uppercase to make a bold statement about the brand, giving a feeling of strength and boldness. The symbol of a crown has been carefully placed above the “O” in the word Pandora. This symbol is a gentle reminder that Pandora offers elegant and high-quality genuine jewellery, equivalent to that made for royalty. The quote used within this intricate logo is “Unforgettable Moments”, symbolic of the time spent and memories made with loved ones.

Categories: Fashion Fonts , Professional