The Rolex font used in the official logo for the famous Swiss luxury watchmaker is a serif typeface by the name of Garamond. It was designed and created by a font author from the 16th Century by the name of Claude Garamond.
Rolex is a renowned Swiss luxury watchmaker founded in London in 1905, later moving its base to Geneva. Best known for its precision, craftsmanship, and innovation, Rolex has become an iconic symbol of prestige and exclusivity in the world of horology. The brand is particularly celebrated for its pioneering contributions to watchmaking technology, including the development of the first waterproof wristwatch, the Oyster, and its association with enduring style and status.
The Rolex logo features the brand name “ROLEX” in a distinctive, elegant, and custom-designed typeface. The letters are uppercase, with a combination of rounded and slightly elongated shapes. The font used for “ROLEX” is often characterized by clean lines, a timeless aesthetic, and a sense of luxury. The logo is typically in gold or silver, reflecting the brand’s emphasis on precision, quality and high-quality craftsmanship.