In typography, a Serif is a small flick or stroke on the end of the main lines of a letter. Sans-Serif is when a typeface does not have any of these embellishments. With the rise of the digital age, and higher resolution displays, we are seeing a shift taking place with many brands opting to ditch their outdated serif logos and replacing them with more modern, sleek looking sans-serif fonts. Google and Yahoo are two big players that have made the switch in recent years. These clean, beautiful and curvaceous designs bring a breath of fresh air to your work, giving your reader an unobtrusive experience. To get started with your new free contemporary Sans Serif font, click download to the right of your favourite design.