The Sony font used in the official logo for the famous Japanese consumer electronics company is a professional serif typeface by the name of Clarendon. It was designed and created by the design team at the Fann Street Foundry in London, England.
Sony is a Japanese multinational conglomerate corporation that was founded in Tokyo in 1946. Sony has one of the most instantly recognizable and popular logos in the world. The name Sony is derived from the Latin word for sound, “Sonus.” Sonus also means “to listen.” Sony is also linked to the Japanese word for “son,” which refers to someone young who has an innovative view of things. The words “sonny” and “sunny” inspired the original Sony emblem.
The Sony Logo has gone through various modifications throughout its history six (6) to be exact, the logo remains as immediately recognizable as ever. The Sony Corporation’s current logotype consists of a simple, sans-serif typeface that has been the company’s signature since 1959. Some branding experts believe that the logotype symbolizes simplicity and strength. The Sony logo is a simple wordmark made up of stacked typographic letters. The Sony logo is a combination of black and white. The color scheme symbolizes integrity, perfection, elegance, and the brand’s illustrious history. Sony’s logo uses a slightly modified version of the Clarendon font, which was used to give the company a traditional yet modern feel. Sony uses all capital letters as an internationally recognized symbol of its brand.
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