Last Updated: 14 November 2022
The Vans font used in the official logo for the famous American skateboarding shoe and clothing company is a sans-serif typeface by the name of Tepeno Sans. It was designed and created by a font author known as Jayvee Enaguas.
About the VANS brand
Founded at 704 East Broadway in Anaheim, California, and operated by VF Corporation, Vans is a famous American creator of iconic skateboarding footwear and apparel. On March 16, 1966, Paul Van Doren, his brother James, and Gordon C. Lee opened the first store, “The Van Doren Rubber Company.” Vans started using the “Off The Wall” motto in 1976, a slang term for skateboarders who do extreme tricks through abandoned pools. To mark its 50th anniversary, Vans introduced a new emblem and began a marketing campaign to appeal to a broader audience in 2016. In addition, from 1996 to 2019, the company supported snowboarding, motocross riders, and surfing teams and was the primary sponsor of the annual Warped Tour music event.
VANS Logo Font
The text “Vans” has always been printed in a typeface that would’ve been pretty standard if it were not for the unexpected “V.” The letter was extended on the right side, crossing the letter “ans” in the process. The originally black “Vans” was changed to red in their new logo, and the writing style “Off the wall” was placed below. The type became softer, and a few changes were visible, especially on the “A” pictogram. In its bold, all-caps typeface, the Vans logo employs a customized form of Helvetica.