The Volvo font that is used in the official logo for the luxury Swedish vehicle brand is a serif styled typeface by the name of Clarendon Text. It was designed and created by a font author known as Patrick Griffin via his Canada Type foundry.
It was April 1927 when the first Volvo car drove outside the factory gates in Gothenburg on the west coast of Sweden. The car was officially called the V4, an open tourer with a four-cylinder engine. Volvo Duett was launched as a “two-in-one” car in 1955, the first in a long line of estates that made Volvo synonymous with these practical vehicles. Volvo now manufactures its vehicles in China and uses over 450 crash-testing and earthquake-testing devices to ensure their safety. The Volvo symbol represents durability, safety, and strength. Volvo also produces marine equipment.
The Volvo logo displays an eye-catching blue and white contrast with the brand name “Volvo” encompassed with a serif-style font. What is now known in modern society as the masculine gender symbol surrounds the brand name in Volvo’s logo, but this has a much deeper meaning. This symbol is a representation of the element “iron”. Representative of the strength and toughness that Volvo cars display with their ability to withstand tough conditions and roads. The text within this logo stays on theme with the strong and tough symbol surrounding it, with the font presenting as thick and strong with sharp edges.