Levi's Font

The Levi's font that is used in the official logo for the most popular brand of jeans in the world is a typeface by the name of Archivo Black. You can preview and download this font below. It comes with a full suite of uppercase and lowercase letters, so that you precisely replicate the original Levi's logo lettering.

About the Levi's branding

In 1853 At the height of the California Gold Rush, Levi Strauss, a German immigrant who arrived in San Francisco, opened a dry goods company that would later become famous for its denim jeans. The timing was perfect, as Levi's jeans which he began manufacturing around the same time have become the staple of the California lifestyle. Levi Strauss & Co. is the leading manufacturer of pants in the entire world. The company produces a line of blue denim jeans called Levi's, which are sold under the registered trademark "Levi Strauss".

Font used in the Levi's logo

Levi's has had eight major redesigns in nearly 150 years of business. Levi's logo mimics the shape of a batwing, The logo also features two horses that represent freedom, movement, and power. It also symbolizes confidence, nobility, and endurance. The color red in Levi's logo evokes feelings of urgency and excitement. White symbolizes purity, cleanliness, and simplicity. Blue inspires feelings of peace, serenity, and loyalty.